Entering the Age of Trusted Commerce

Searching the web is dead, reviews are being gamified, paid ads require careful navigation, and the influencer space has become overpopulated, noisy, and lacking in authenticity. As a result, we are moving into the world of trusted commerce, where people no longer look to online vendors and marketplaces for answers, choosing instead to turn to those close to them for guidance (“What do you recommend?”), and putting the experience or expertise (“I swear by this!”) of their network as criteria number one in their buying decisions.

Every day personal trainers and fitness instructors interact with club members and clients who are struggling with a challenge in their wellness journey, from combatting sore muscles post-workout to getting enough sleep, balancing their daily macros, and everything in between.

With their deep experience and professional knowledge, personal trainers and fitness instructors—and the fitness clubs that employ them—are best positioned to become their clients’ and members' trusted source, and leverage the era of trusted commerce for good, recommending products and services to clients and members, helping them solve their pain points, unlock better health outcomes, and build stronger relationships.

Store by WRKOUT brings thousands of products from industry-leading brands straight to the fingertips of wellness professionals, making it easier than ever to share authentic recommendations with those around them. Store by WRKOUT also rewards wellness professionals for sharing their knowledge and the products they love and trust with cash rewards, opening up a new revenue stream for trainers, instructors, and fitness clubs, and making it a win-win opportunity for both those sending a recommendation and those receiving them.

Learning Objectives:

1. Understand the shift to trusted commerce

Gain insight into the evolving consumer landscape, where traditional web browsing, reviews, and paid ads are losing credibility. Learn how consumers are increasingly relying on trusted recommendations from their networks to inform their purchasing decisions.

2. Recognize the role of wellness professionals in trusted commerce

Explore the unique position of personal trainers and fitness instructors as trusted advisors in the wellness industry. Understand how their daily interactions with clients and club members make them key influencers in guiding purchasing decisions.

3. Learn to leverage trusted recommendations

Understand the power of authentic recommendations in driving positive health outcomes and building trust. Explore how wellness professionals can leverage their expertise to recommend products and services that address client and member needs and preferences.

4. Discover the benefits of Store by WRKOUT

Explore the features and benefits of Store by WRKOUT as a platform for wellness professionals to access thousands of products from leading brands. Learn how Store by WRKOUT facilitates the seamless sharing of authentic recommendations and rewards wellness professionals with cash rewards, opening up new revenue opportunities.

5. Identify ways to leverage Store by WRKOUT in your business

Discover the common challenges your members and clients are facing in their wellness journey, and recognize how personal trainers and instructors can make Store by WRKOUT part of their training playbook, leading to better health outcomes, stronger relationships, and increased member engagement and retention.