Holding Space for Recovery to Reinforce Fitness Offerings

Explore the recruitment and retention advantages of promoting recovery-focused spaces within your facility. While strength training and high-intensity workouts are key, recovery spaces offer a complementary approach. These areas not only optimize physical restoration but also promote emotional healing, contributing to long-term retention. You'll gain actionable strategies to use recovery offerings as a driver of member loyalty and a culture of well-being.

Objectives

1. Identify strategies to reshape member perception about the value of frequent facility visits and intentional recovery sessions
2. Understand the mental health outcomes you can use to promote your space, no matter how much floor space is devoted to recovery modalities
3. Explore how to leverage recovery-focused offerings to re-engage at-risk members while creating beginner-friendly spaces