From Memberships to Meaningful Engagement: How Tech is Changing the Game

Today’s consumers expect more than just a workout – they’re seeking holistic wellness experiences that integrate fitness, recovery, nutrition and mental well-being. Backed by insights from 40MM members and 30k+ customers, ABC Fitness will reveal key trends shaping the industry from their latest 2025 consumer research. Learn from new active-consumer trends and industry leading experts about how fitness businesses can take the lead, leverage technology for deeper personalization and use data-driven strategies to meet evolving consumer demands and drive long-term growth.