ABS Company1253For over 17 years The Abs Company has led the movement in creating dedicated training areas in the hottest areas in fitness. The Abs Company started out creating innovative abdominal equipment including the #1 Ab product in the world - the AbCoaster®, used in over 25,000 fitness centers and millions of homes around the world. Coupled with our new Glute innovations including the Glute Coaster™ TL, Total Glute™ and Glute Lift™, we are the only company worldwide that can bring you the patented Ab and Glute Zone™! The area that focuses on the 2 body parts people want to address the most - Abs and Glutes.
We also bring you the one and only HIIT Zone featuring the Sled Mill® and TireFlip®180. These innovations provide all the benefits of sled pushing and tire flipping in a safe, space saving design.
With the explosion of leg training popularity, we’re excited to announce the expansion of our product lineup. We’re now stepping into the leg workout arena with three revolutionary machines and expanding our popular, patented zones to become The Ab Leg and Glute Zone™. In late 2024, we launched The Nordic Curl™ and The Belt Squat™, which became instant hits due to their small footprints, variable load distribution, and progressive training ranges. At HFA this year, we will be adding to the lineup with two incredible innovations—The Deadlift™ and The Froggy™.
